Chad Kaszer is a Chief Brand Officer with over 20 years of high-stakes, big brand experience with some of the world’s most respected companies. He embeds as short or long term fractional support for executive teams who need to bring clarity and compelling creative to their brand.
Chad Kaszer is a Chief Brand Officer with over 20 years of high-stakes, big brand experience with some of the world’s most respected companies. He embeds as short or long term fractional support for executive teams who need to bring clarity and compelling creative to their brand.
Chad specializes in knowing how to uncover and leverage the deep beliefs that underpin decisions – and give brands distinctiveness. He has developed a proprietary system to structure and operationalize positioning and differentiation so that all expressions – from product to sales, service to communications – work together to form a brand worth believing in.
Chad specializes in knowing how to uncover and leverage the deep beliefs that underpin decisions – and give brands distinctiveness.
He has developed a proprietary system to structure and operationalize positioning and differentiation so that all expressions – from product to sales, service to communications – work together to form a brand worth believing in.